Blog
Notes from the Market
Writing about pricing, retail margin, and the operating discipline behind running a competitive online store in Australia.
Cheapest is a rank, not a price, and it is the one rank whose defence belongs to somebody else. How to choose where you sit in each category, and how to find out where you actually sit.
ReadA competitor going below you is information, not an instruction. Five situations where the right response to a lower competitor price is to leave your own price exactly where it is.
ReadOne mispriced dishwasher cost a retailer $290 a sale for 7 months — how cost-plus pricing drifts off-market, and the daily-visibility fix.
ReadSpreadsheets are the right tool for pricing under 50 SKUs and the wrong tool above 100. Here is exactly where they break, and what replaces them.
ReadAustralian retailers selling alongside marketplace sellers and e-commerce competitors are quietly bleeding margin. Here is where it goes and how to stop it.
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