About us
Pricing intelligence, built on experience
Follow the Market is pricing intelligence for Australian retailers. We watch the market every day, so you can see where you stand, know what to reprice next, and back every price with evidence.
Our story
The people behind Follow the Market.
Built by people who know technology, understand customers and care about getting it right.
Follow the Market was created by a team who have spent decades working across technology, product, development, architecture, operations and customer delivery.
Between us, we’ve built systems, supported customers, designed solutions, led teams and helped turn new ideas into products people actually want to use.
What brought us together was a shared belief that pricing should be easier to understand and easier to act on.
We wanted to build something practical — a platform that helps businesses make sense of a fast-moving market, spot opportunities sooner and make pricing decisions with more confidence.
We also believe the best products are built by staying close to the people using them. So we work closely with our customers, listen to what they need, and keep improving the platform around real-world problems.
Follow the Market is built by people who care about solving problems, simplifying complexity and creating technology that genuinely helps.
Know your market. Know your position. Know what to do next.
Our team
Meet the team.
Neil Timson
Founder & Product Lead
Neil has spent almost 30 years in technology, working across application support, implementation, consulting and product.
His strength lies in connecting customers, product teams and engineers — turning real-world problems into products that are practical, intuitive and ready for market.
A problem solver at heart, Neil is driven by making complex things simpler and creating technology that genuinely improves the way people work.
He founded Follow the Market with a team of people he has worked with and trusted over many years, bringing together shared experience, complementary skills and a common goal: build products customers actually want to use.
Scott Eastwood
Sales Director
Scott Eastwood is a commercially driven Sales Director and senior executive with more than 30 years’ experience across manufacturing, FMCG, pharmaceutical, healthcare and technology.
With a career built around sales, operations, commercial strategy and business growth, Scott brings a rare ability to understand both the customer’s challenges and the commercial outcomes that matter. He has led businesses, built high-performing operations, developed customer relationships and delivered practical solutions that improve performance and profitability.
At Follow the Market, Scott is focused on helping businesses transform pricing from guesswork into a competitive advantage. He works closely with customers to understand their markets, identify pricing opportunities and turn real-time market intelligence into clear, actionable decisions.
Scott’s philosophy is simple: know your market, understand your value and make every price count.
Haydn Cross
Enterprise Architect
Bio coming soon.
David W
Operations Manager
David has worked in IT for more than 25 years, from junior roles through to senior leadership as Director of ICT and, more recently, General Manager of Technology. He holds a Bachelor of Business, a Master of Business Administration and a Graduate Certificate in Project Management.
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See your whole range against every competitor, with a daily recommendation on each.
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