Price with Confidence
Price with Intelligence
The Power Behind Smarter Pricing.
Your whole range. Every competitor. Every day.
Seamlessly integrate with your catalogue
Sync your products instantly by connecting your PIM, ERP, eCommerce platform or spreadsheet. From there, we automatically match your range against Australian retailers
Automated Market Intelligence
Competitor prices are refreshed daily, giving you a real time view of where your products sit in the market
On Demand Price Checks
Need the latest price right now? Run a real-time market check whenever you need to
Sample price history for one month: your price against Competitors A, B and C. Competitor A undercuts you on 7 September, you match it on 10 September, and the market steps up on 18 September.
Turn market data into a distinct competitive advantage
Integrate internal sales data
Import your sales history directly from your ERP or eCommerce platform. View your volume, units, and revenue seamlessly layered against competitor market pricing.
Track market impact
Follow the market by seeing exactly how competitor price drops, promotional spikes, and retailer shifts trigger changes in your own sales performance
Evaluate your market plays
Did your price drop yield the expected volume? Quantify the exact commercial impact after you adjusted a price, ran a promotion, or actively responded to a market shift
Sample sales against the market: weekly units hold steady until a competitor cuts its price from $249 to $219 while yours stays at $239. Sales since the competitor cut: down 18%, units this week against the four weeks before.
Know the right move for every product
Define your pricing rules
Input your strategy in plain English; whether you want to beat the market, protect margin, hold RRP, or apply your own guardrails
Receive automated recommendations
Every product receives a clear, intelligence driven action. Raise, reduce or hold - backed by live market evidence
Unlock hidden margins
Instantly pinpoint where you are leaving money on the table, track recent competitor shifts, and discover exactly where you have room to increase prices safely
Sample recommendations: Product A at $219.00, reduce to $169; Product B at $489.00, raise to $520; Product C at $299.00, hold. Product B sits below a market range of $505 to $560, so today’s recommendation is to raise it to $520.
Pricing insights, wherever business takes you.
Front end
See every product, competitor price and recommendation in one clear workspace, with alerts and reporting built in.
API
Send catalogue, market pricing and recommendations directly into your warehouse, BI platform, ERP or other systems.
MCP
Ask questions about your pricing in plain English and let AI work directly with your market intelligence.
One recommendation, three ways to use it: in the web app, as JSON from the API, and as an answer in an AI assistant through MCP (raise Product B to $520 and reduce Product A to $169).
Intelligent insights become immediate action with Follow the Market AI.
As pricing moves, decisions shouldn’t be delayed. Connect Follow the Market to Claude or ChatGPT and instantly see where you stand, what to reprice next and what’s changed in the market — making intelligent decisions without delay.
Turning market moves into prices you can act on
Most retailers reprice on gut feel or once-a-quarter manual checks. By then the market has moved. Follow the Market gives you the whole picture every day, so you lift prices where there’s headroom and only cut where a competitor forces it.
Request a DemoSeamless access to the intelligent data behind every price
Bring your range in from the tools you already use. Push intelligent recommendations, alerts and reports wherever your team works.
Smarter prices start with sharper insight.
All postsCheapest is a rank, not a price, and it is the one rank whose defence belongs to somebody else. How to choose where you sit in each category, and how to find out where you actually sit.
Read · 6 min readWhen not to follow the marketA competitor going below you is information, not an instruction. Five situations where the right response to a lower competitor price is to leave your own price exactly where it is.
Read · 5 min readThe Price Nobody ResetOne mispriced dishwasher cost a retailer $290 a sale for 7 months — how cost-plus pricing drifts off-market, and the daily-visibility fix.
ReadFrequently asked questions
Follow the Market brings market data, sales performance and your pricing strategy together in one place, giving your team a consistent way to understand what is happening and decide what to do next. It helps turn pricing from a reactive, manual process into one that is more repeatable, explainable and auditable.
Follow the Market helps identify where you may have room to increase price, where pricing could be affecting sales, and where market movements may require action. By combining market position with your own sales performance, your team can make better pricing decisions with a clearer view of the commercial impact.
No. Follow the Market is designed to strengthen your pricing team, not replace it. It gives them better data, clearer recommendations and a more consistent process, while keeping people in control of every decision. It also creates a repeatable and auditable record of how and why pricing decisions were made.
Each recommendation is derived from the market data, your sales data and your own pricing strategy. The supporting data is available alongside the recommendation, so your team can understand what drove it and make an informed decision rather than relying on a black box.
That’s exactly what we expect. Follow the Market can support everything from simple pricing rules through to more complex strategies by category, brand, product range, margin requirements or market position. The recommendations reflect the way your business wants to price, not a generic model.
No. Follow the Market is built to integrate with your existing technology stack rather than replace it. We connect to the systems you already use, bring the right data together, and make pricing intelligence available back into your reporting, operational and AI workflows. The aim is to add capability without creating unnecessary disruption.
Show us your product range and talk us through how you price today. We’ll help map that against the market, identify where the biggest opportunities are, and show you how Follow the Market can fit into your existing pricing process.
Trusted by Australian retailers for accuracy, coverage and speed
See customer resultsPlaceholder tiles. Add customer logos only with their permission.